OverviewOverview
One language. Many ways to use it.
Start with the work you’re doing. The foundations stay shared; each medium gets its own practical guidance.
The same character, at every scale.
Clear, human, and capable—from a product control to a proposal cover.
The rebuilt vector signature.
AaPlus Jakarta Sans
How to read this guide
Examples come first. Detailed rules and implementation notes follow when you need them.
Source & status
The rebuilt vector logo and the standards documented here are the maintained brand reference. Print layouts are reusable starting points. Digital specimens describe visual patterns; their sample controls do not save data.