Brand foundationsLogo
One vector. A consistent signature.
The manually rebuilt logo is the master. Keep its letterforms, mark, proportions, and spacing intact across every treatment.
The guide is the reference.
Use the current vector assets and the color, typography, and usage standards documented here.
Full-color combinations
Use the signature marigold and coral mark. Change the plum parts to cream only when the background is plum.
Primary on white
Use on working documents, white product surfaces, and partner placements.
Download SVG ↓
Reverse on plum
Cream wordmark and vertical stem; marigold and coral stay unchanged. Derived from the current master.
Download SVG ↓Single-color combinations
Use these when the medium calls for one ink, restrained branding, or a neutral reproduction. The whole signature uses one color.
Choosing other backgrounds
The combinations shown above are the documented defaults. Keep the logo on a quiet, solid field. On photography or an accent-colored layout, give it a cream, white, or plum region instead of recoloring individual parts or applying a filter.
Handling rules
The artwork carries the identity; layout gives it room to remain recognizable.
- Clear space: reserve at least one vertical stem width of the mark on every side. Measure from the artwork, not the export canvas.
- Starting sizes: use the horizontal logo at 120px wide or larger on screen. For print, start at 30mm wide and inspect a proof. Small-size limits are practical starting points, not a substitute for checking the reproduction.
- Proportions: scale uniformly. Keep the native gap, letterforms, and alignment. Never retype the wordmark with the website font.
- Mark-only use: choose a compact mark when Booker is already identified. See icon treatments and sizes →
- Avoid: stretching, rotation, outlines, shadows, color filters, and mixing colors from different treatments.
- Lockups: the horizontal signature and standalone mark are documented here. Do not invent a stacked wordmark or change the relationship of the mark to the lettering.
- Partner logos: use official artwork, align by perceived size, and separate from Booker. “Works with” describes a supported integration, not an endorsement.