A shared guide for the brand, digital experiences, and printed materials.
Use realistic field-service people in recognizable workwear, naturally holding a tablet or working tool. Seek warmth, confidence, and believable posture. Preserve skin and fabric detail in black and white.
Create clean cutouts with deliberate crops. Keep hands and tools anatomically plausible. Avoid office styling, exaggerated stock-photo smiles, and grayscale so harsh that the person loses detail.
Use the transparent assets blob-marigold.png and blob-coral.png for the hero’s organic forms. Layer them behind the person; do not approximate these silhouettes with rounded boxes. Use mint sparingly for positive UI cues.
Use thin plum connectors on light backgrounds and cream connectors on dark. Keep routes simple and directional. No decorative network webs or extra floating widgets.
Keep all three hero cards equal in width and height, fitting the tracking map inside the shared dimensions. The hero has exactly three supporting concepts: The right provider → A real slot on the calendar → In the loop. The final panel shows a customer-facing map, provider position, and ETA. Customer-facing examples carry the service company's identity, not Booker branding. Label demonstration information as illustrative when needed.
