Plum Ink
#2A2338Primary text, structure, and dark sections.
Brand foundationsColor
Plum anchors. Color punctuates.
Two foundations, three bright accents, and three quieter dark companions. Keep the canvas light, let plum establish structure, and use color with intention.
The foundation
Cream
#FFF7EAThe warm, spacious default canvas.
Primary bright colors
Coral
#FF6B4ABrand actions, headline accents, and shapes.
Marigold
#FFC23DGraphic energy and warm accents.
Mint
#6BC4A6Positive surfaces and progress accents.
Secondary dark companions For functional text & icons
Dark Coral
#8F2D20Error & destructive-action text.
--booker-errorDark Marigold
#664600Warning & attention text.
--booker-warningDark Mint
#246B53Success text & checkmarks.
--booker-successDark companions align with their bright counterparts above. They are supporting functional shades, selected for readable text on cream and white; the bright colors remain the signature brand palette.
Supporting neutrals
Use these for surfaces, secondary copy, and quiet boundaries.
Muted ink
#625B6ESecondary copy and supporting information on cream or white.
--booker-mutedBorder
#D9D1D8Decorative dividers and card outlines. Not the sole control boundary.
--booker-borderWhite
#FFFFFFClean card surfaces and light UI layers.
--booker-whiteBrand color fidelity: use the exact coral #FF6B4A for headline accents and brand actions. Keep the bright colors in logos, decorative accents, and brand actions. Dark companions serve functional text and icons; they do not replace the bright logo colors. Use plum text on coral buttons. Coral display text on cream remains a deliberate visual choice and does not meet the 3:1 large-text contrast target.