White working pages
Use white for content-heavy pages. Reserve cream, coral, and marigold for a cover or a small moment of emphasis.
Print & documentsDocument foundations
The brand, on paper.
Keep the warmth and confidence of Booker, with layouts designed for reading, printing, and sharing.
Plum leads
Use plum for headings and text. Accent colors highlight structure; they never carry meaning on their own.
Space creates order
Use consistent margins, clear section starts, and quiet dividers. Give tables and important decisions room.
A scale for documents
Proposed starting standards. Adjust to the page format and verify the exported result.
Cover · 32–40 pt
A clearer path to booking.
Section · 18–22 pt
Scope & approach
Body · 10.5–12 pt
Write short paragraphs with 1.4–1.5 line spacing. Keep headings with the paragraph that follows.
Caption · 9–10 pt
Page setup and print production
- Start with US Letter, portrait, and 0.75-inch margins. For A4, use approximately 19 mm margins and check pagination again.
- Use Plus Jakarta Sans. Embed the font in exported PDFs where supported.
- Keep content inside the printable area. Full-bleed production requires a printer-specific file and bleed specification.
- Keep table headings with their rows, repeat headings across pages, and keep short rows together.
- Use words and borders so status and pricing remain legible in grayscale.
- For commercial printing, obtain the printer’s color profile and proof brand colors. Screen HEX values alone do not establish approved CMYK equivalents.